Chandan Hospital
Vacancy Details
- Job ID
- 100357729
- Hospital
- Chandan Hospital
- Location
- Lucknow, Uttar Pradesh, India
- Experience
- 1 to 5 years
- Vacancies
- 1
- Verified on
- 2026-07-28
- Closing date
- October 28, 2026
Urgently Required: Digital Marketing Manager
Hospital: Chandan Hospital
Location: Lucknow
Experience: 1 to 5 years
Number of Vacancies: 1
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Job Description
- The Digital Marketing Manager in a healthcare organization is tasked with developing, implementing, and managing marketing campaigns that promote the organization's services and products through digital channels.
- This role is pivotal in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/patients.
- The manager oversees all aspects of digital marketing including search engine optimization (SEO), social media marketing, email marketing, and online advertising.
Key Responsibilities
- Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy, including digital advertising, SEO, social media, email marketing, and content marketing, aligned with the organization's goals.
- Campaign Management: Plan, execute, and manage digital marketing campaigns across multiple channels, analyzing and reporting on their effectiveness in terms of traffic, acquisition, and conversion.
- Content Creation and Management: Oversee the creation and distribution of engaging, accurate, and informative content across various digital platforms to attract and engage a clearly defined audience.
- SEO Optimization: Implement strategies to increase the visibility of the organization's website in search engine results pages (SERPs), including keyword research, link building, and content optimization.
- Social Media Management: Develop and manage the organization’s presence on social media platforms, creating a schedule for regular posting and engaging with the community to enhance customer relations.
- Email Marketing: Design and execute email marketing campaigns that nurture leads, engage existing patients, and promote services or events, measuring their success and optimizing based on performance data.
- Analytics and Reporting: Use analytics tools to track campaign performance, interpret data, and make evidence-based decisions to improve digital marketing efforts and ROI.
- Budget Management: Allocate and manage the digital marketing budget effectively, ensuring maximum ROI on digital marketing expenditures.
- Team Leadership: Lead and mentor a team of digital marketing professionals, setting clear objectives and fostering a culture of innovation and continuous improvement.
Education Qualifications
- Educational Background: Bachelor’s degree in marketing, digital communications, or related field. A Master’s degree is beneficial.
- Experience: Proven experience in digital marketing, particularly within the healthcare sector, with a solid portfolio of successful digital marketing campaigns.
- Skills and Competencies: Strong understanding of current online marketing concepts, strategy, and best practices. Experience with SEO, SEM, email marketing, social media management, and analytics tools.
Key Attributes
- Analytical Thinker: Ability to interpret complex data and analytics to inform marketing strategies and decisions.
- Creative: Brings innovative ideas for content and campaigns that engage target audiences and stand out in the digital space.
- Technologically Savvy: Up-to-date with the latest trends and best practices in online marketing and measurement.
- Results-Driven: Focused on achieving tangible outcomes from digital marketing efforts, with an emphasis on improving patient engagement and ROI.
- Communicator: Excellent communication skills for crafting compelling messages and leading a team of marketing professionals.
Apply for Digital Marketing Manager at Chandan Hospital
Lucknow Job ID: 100357729
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