Senior Manager – Marketing

1. Identify trends and insights, and optimize digital marketing activities in line with learnings to improve performance

2. Develop and execute on partner program launch plans, including positioning statements, value propositions, collateral development, promotional plans, Define how individual products and services map (APIs, platform technology, analytics, toolkits) to create a larger value proposition

3. Manage programs from definition through implementation

4. Lead products innovation within the Company’s Common Innovation Framework assuring multi-functional team alignment and collaboration

5. Build and articulate brand positioning and platforms

6. Communication for commitment

7 . Interface with consumer marketing, edit, ad sales and publishing as needed