Executive – Brand Marketing

Urgently Required

Executive – Brand Marketing for Wockhardt Hospitals – Mira Road , Maharashtra

Job Description

1. Develop and plan marketing strategies of the assigned brands.
2. Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
3. Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
4. Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials.
5. Plan, monitor and review on the marketing budget.
6. Plan and execute new product launches.
7. Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
8. Responsible for planning and delivering innovative content across all social media platforms.
9. Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.