Executive – Brand Marketing for Wockhardt Hospitals – Mira Road , Maharashtra
- Develop and plan marketing strategies of the assigned brands.
- Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
- Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
- Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials.
- Plan, monitor and review on the marketing budget.
- Plan and execute new product launches.
- Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
- Responsible for planning and delivering innovative content across all social media platforms.
- Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
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