Narayana Healthcare - Bangalore

Vacancy Details

Urgently Required: Marketing Manager

Hospital: Narayana Healthcare – Bangalore

Location: Bengaluru

Experience: 5-10 Years

Number of Vacancies: 1

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The Marketing Manager is responsible for planning, implementing, and overseeing marketing strategies that promote the organization’s products, services, and brand.
This role involves market research, brand management, advertising, and public relations, working closely with sales, product development, and senior management to ensure the company's offerings reach the target audience.
The Marketing Manager will lead marketing campaigns, analyze market trends, and ensure all marketing efforts align with the organization’s business objectives to drive growth and increase market share.

Develop and execute comprehensive marketing plans and strategies to increase brand awareness, customer engagement, and sales.
Conduct market research to identify customer needs, market trends, and competitive analysis to inform marketing strategies.
Lead and manage marketing campaigns across various channels (digital, print, events, etc.), ensuring timely delivery and alignment with business goals.
Collaborate with cross-functional teams (sales, product development, design, etc.) to create effective marketing content, promotional materials, and product messaging.
Oversee the production and distribution of marketing content, ensuring it is consistent with the company’s brand voice and vision.
Manage digital marketing efforts including social media, email campaigns, SEO, PPC, and website optimization to drive online traffic and conversions.
Monitor and analyze the performance of marketing campaigns, adjusting strategies as necessary to achieve desired outcomes.
Coordinate events, trade shows, and product launches to promote the company’s products and services.
Manage the marketing budget, ensuring that resources are allocated effectively and efficiently.
Develop and maintain relationships with external agencies, vendors, and media partners to enhance marketing efforts.
Keep abreast of industry trends and competitor activities to ensure the company remains competitive in the market.
Provide regular reports to senior management on the effectiveness of marketing strategies and ROI.

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
A Master’s degree in Marketing or Business Administration is a plus.
Proven experience in marketing management, with a solid understanding of market research, campaign management, and branding.
Experience with digital marketing platforms, social media tools, and content management systems.
Familiarity with analytics tools (Google Analytics, social media insights, etc.) for measuring campaign performance.

Strong leadership and team management skills, with the ability to inspire and guide a marketing team.
Creative thinker with excellent problem-solving skills to develop innovative marketing campaigns.
Excellent communication and presentation skills, capable of conveying ideas clearly and effectively to diverse stakeholders.
Strong analytical abilities to assess marketing performance, trends, and customer data.
Strategic thinker with a deep understanding of marketing strategies and tactics.
Exceptional organizational and time-management skills, with the ability to manage multiple projects simultaneously.
Strong understanding of digital marketing, including SEO, social media, content marketing, and email marketing.
Ability to work under pressure and meet deadlines while maintaining a high standard of work.
Customer-focused approach, with a clear understanding of customer needs and preferences.
Proficient in Microsoft Office and marketing software tools.

Bengaluru Job ID: 100359632

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Marketing Manager